“Brand-building is the key to enhancing an SME’s competitiveness and profitability,” said David Ogilvy. Over the years, India has been experiencing rapid economic change as various sectors have undergone greater development. In a business environment filled with opportunities and challenges, brand-building may be the direction SMEs and start-ups need to take to enhance their competitiveness in the changing market dynamics. The entrepreneur market has undergone a sea of change today. Earlier only those who belonged to family businesses ventured into doing business and licenses to run a specific business also played a large part in creating new entrepreneurs. But everything has changed today. Smart and educated people with great ideas are entering the market as first-generation entrepreneurs. Driven by encouraging market forces and an ambition to be one’s own boss, people from all sections of society, irrespective of age, gender, and backgrounds are taking the plunge, moving ...
We believe, the branding process starts right from the time you think of setting up a business. Choosing the right brand name itself is already a form of branding. However, with proper branding, things can become easier.